Small-town craft, built to go further.
You focus on your craft. We help build the business around you, so you grow deeper in the markets you're in and into the ones you're not in yet.
- Binakol from Abra
- Inabel from Paoay
- Piña from Kalibo
- T'nalak from Lake Sebu
- Banig from Basey
- Burnay from Vigan
You keep making. We build everything around it.
Your product and what your brand stands for sit at the centre, and you lead them. Around them we build six pillars of the business, starting with whichever one is holding back sales. It's rarely the one founders expect.
Commercial
Pricing, margins, channels and partner deals.
Operations
Suppliers, stock, packaging, fulfilment and customer service.
Growth
Website, social, ads, community, email and launches.
You lead
- Product and craft What you make, and how it's made.
- Brand identity Your values, your story, your look.
- Culture How your team works, and what it won't compromise on.
We build around you
Legal
Trademarks, contracts, policies, and the import and labelling rules of each market.
Finance
Accounts, reporting, cash, payments, tax and a model for every market.
People
Built with you: a hiring plan, written ways of working, weekly numbers and a steady way of making decisions.
Brands people already love.
We work with brands that have already proved themselves in the Philippines. We don't take on ideas or brands that haven't started selling. Most are built on sustainability, craft or both.
Our first label.
Small Town Studio began as a label on Frankie General Store in November 2024. Clothes and a daily tote, many cut from deadstock linen and finished with Binakol, the Ilocano blanket weave, handwoven in Abra.
- Since
- Nov 2024
- Pieces
- 8
- Weave
- Binakol, Abra
Julienne Jacket 
Alyanna Wide Leg Pants 
Kaye Ruffled Crop Top 
Nia Puff Sleeve Top 
Gabi Oversized Button Down 
Marie Strapless Ruffle Midi Dress 
Ellie Puff Sleeve Maxi Dress 
Frankie Daily Tote
We test before you spend.
Further can mean deeper at home or somewhere new. When it's a new market, we choose it with you and prove it with real customers before any money goes on a launch.
to choose a market: shortlist, score each one side by side, then test the leader with real customers.
or so, from the decision to the first order in a new market.
behind every market: what a new customer earns in their first 90 days, after what it cost to win them.
How it starts.
Talk
Tell us about your brand through our short form.
Get to know each other
We read your reviews, talk to your customers and look at your numbers.
Agree a deal
Every deal is built for the brand: any mix of a monthly fee, a revenue share or royalty, and an equity stake. Sometimes we invest as well.
Build
We start on the pillar that's holding back sales.
Grow
Deeper at home first, then further afield when the numbers say so.
Questions founders ask.
- What does it cost?
- Every deal is built for the brand: any mix of a monthly fee, a revenue share or royalty, and an equity stake. We agree it with you before the work starts.
- Who decides on the product?
- You do. You lead the product, the craft and what the brand stands for. We build the business around it.
- Do you invest?
- Sometimes. Alongside the deal, we may invest in the company.
- How long does it take?
- It depends where we start. Choosing a new market takes six to ten weeks, and launching in it about twelve weeks from the decision.
- Do brands have to sell through Frankie?
- No. Selling through Frankie General Store is optional, and it's Frankie's call.
- Do you take on ideas or new brands?
- No. We work with brands that already sell in the Philippines, with customers and reviews we can see.
Built something people love? Let's talk.
Tell us what you make, who buys it, and where you want to take it.